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Nearly 20% of Ukrainian retailers significantly reduce staff during war – study

KYIV. Sept 23 (Interfax-Ukraine) – Almost 20% of Ukrainian retailers during the war reduced their staff by more than 10%, while 62% of companies out-of-schedule reduce the process of hiring new employees, according to a joint study of the Association of Retailers of Ukraine and

According to its released data, as of August, 14.2% of surveyed retailers have laid off up to 10% of their employees, 7.1% of companies – up to one quarter, and 12.8% – about half the staff or more.

The cuts were mainly in positions related to customer support (42%), back office administrative roles (34%) and production line staff (17%).

At the same time, nearly 60% of retailers are now fully operational, up 2.1% since April, according to the study.

According to the survey, 18% of companies have halted their hiring plans before the end of the year. However, 12% reported increasing hiring and 8% maintaining current plans.

Companies intend to increase the hiring of specialists in logistics and delivery (46% of respondents), in IT (41%) and digital marketing (10%).